Passionate about marketing & communications strategy. You've got to know where the map is before starting the journey.
"Give a man a mask and he'll tell you the truth" said Oscar Wilde,
But in the digital age, is it more like "Give a man or woman the
Internet and he/she will tell you the truth?" What do you think?
Does the Internet have a "truthiness" factor or is it simply another
soap box? Does it really free us and our customers to be more
transparent, to figure what is solid and what is not? Or does it simply
reinforce what we already believe? Are marketers taking advantage of
the "truth" our clients tell us or are we simply armadillos who roll
into a ball and deny what's going on?