Corporate Blogging / Facebook: Has your organization taken the next step in social media? If so, to what extent?
Asked by Nepal Patel (npatel.us@gmail.com)
| 19 hours ago in Public Relations, Personnel Policies | Open
Your public answer:
If
my business partner caught me on LinkedIn while the market is open, I'd
be kibbitzing at the end of a stout length of rope. Web logs are not
for corporations, they're not for businessmen, they're not for people
with day jobs, they're not for salesmen, they're not for the sane &
well-adjusted. In the main, they're a vehicle for narcissism and
disinformation. This is called "progress."
However -- appropriately used, online "new media" so-called can be a
very, very effective guerrilla marketing tool for the Small Guy. If
your product depends upon a deep, personal and emotional connection
with your customer, an online journal could be your bread and butter --
but you'll have to face yourself in the mirror each morning and ask
whether the loss of privacy is worth appeasing Mammon.
I have good news, however: there is a social medium for corporate
executives. It's called "golf."
-- Ainandil
